A sales funnel doesn’t have to be complicated when you first start out, because you can always upscale later after it has been proven successful. When you go evergreen, it’s a passive income stream that will make you money while you get your beauty sleep.
So why is everyone so afraid?
Let’s pretend that Molly is selling a program for $27 that you can download after you pay for it. She also has a group coaching program as her middle tier product for $347- so we are going to have two offers here instead of one within our funnel structure and a third high dollar offer for $1997 in our email sequence. That’s $27 → $347 → $1997 for our product spectrum. We are going to assume for this breakdown that Molly already has a big list so we will not include the value opt-in or free resources (lead magnets) for this funnel. Molly is going to use Facebook Ads and her list.
Email #4 in the sequence will lead to another sales page if you wish, so that you can track it and target those who didn’t buy with a Facebook ad and a re-targeting sequence. These aren’t necessary for your first go round so if you only have 2 products or services, do not worry about email #4. Instead, you can re-introduce your product and then follow through the rest of the sequence. There are a lot of ways to upscale this but we’re just staying simple and easy for this example. If you want to create a more robust sales funnel, keep reading this blog because I am going to go deeper and deeper here.
That’s just a quick and dirty blueprint, there is no reason you cannot implement this if you have your copy and graphics and are ready to go. It’s just that simple. Now this is just an example of how easy it is to plan out your sales funnel and the next step is actually building it. There are a lot of favorite tools out there, but if you are just starting and want a solution that won’t break the bank, I recommend what to use in my free webinar “60 Minute Sales Funnels” and I show you how to implement. I’m talking step by step, click by click, me sharing my desktop so that you can follow along. Can’t make it? Cool you’ll get the replay if you sign up and can watch it later.