Cold audiences are in the awareness phase. They aren't aware that you are the solution to their problem. In some cases, they may not even be aware that they have a problem. Understanding a cold audience is the first step to speaking their language. In the last post, 3 Types …
Archives for April 2018
The 3 Types of Traffic in Online Marketing
Knowing where your traffic is coming from can help you put the right offer in front of the right person and increase your conversions and sales. There are 3 types of traffic in online marketing. Knowing where your traffic comes from is where your marketing efforts can really shine. This allows you …
What is a sales funnel and why do you need one?
Everyone is talking about funnels. If you're selling a course or program, this is why you need one. To convert your audience into buyers, you need a sales funnel. A sales funnel is a process of driving traffic through the sales process, from meeting you to buying from you. A funnel will automate the …
If you tell 2 billion people a secret, is it still a secret?
What happens when you post information to a public platform? It's a good idea to take a look at the data policy when posting to Facebook™ We all have secrets, admit it. My momma used to tell me "It's only a secret until you tell someone else" so why would you tell 2 billion people and expect it to …
Why FACEBOOK™ thinks you’re a Republican
This is the second post in my Facebook™ algorithm series. In the first one, I talked about hacking your news feed so if you missed it, you can click here to catch up. Does Facebook™ think you're a Republican? Facebook™ has placed you into a political category, based on engagement data. That is, the …
FACEBOOK™ isn’t “spamming” you….I am
FACEBOOK™ isn't "spamming" you. Like any good instructor, it's my goal to teach you how to navigate Facebook™ the right way, so let's start with the basics: It's not my intention to correct in a way to make anyone feel less than intelligent, but to educate and improve your experience on Facebook™ …