Knowing where your traffic is coming from can help you put the right offer in front of the right person and increase your conversions and sales.
There are 3 types of traffic in online marketing.
Knowing where your traffic comes from is where your marketing efforts can really shine. This allows you to speak not only in their language, but to what position on the sales cycle they are. This is the secret to increasing your sales and conversions.
When you know how each type of traffic works, you can put the right offer in front of the right person at the right time. When selling your course or program online, this is where the real list building success can be found.
The 3 types of traffic are:
- Traffic you own
- Traffic you control
- Traffic you don’t control
Let’s dive into identifying each type and how to optimize for maximum effectiveness in your online marketing.
Traffic that that own
What if social media disappeared tomorrow? How would you reach out to your audience? If you couldn’t rely on whether or not you could reach your audience, what would it do to your business? Traffic that you own belongs to you and you only. You don’t have to rely on a platform to reach out, you can directly communicate with these folks. How?
Your list, of course. You can send out an email and speak directly to them, send them to your website or funnel and direct their journey. Once someone gives you their email address and are added to your list, you own that data. You can direct this traffic source where you want to – you have full control over where they go.
List building should be your #1 priority in the online environment. Turning traffic into traffic that you own is how smart marketers get results. Your goal should always be to turn traffic that you can and cannot control into traffic that you own.
Traffic that you control
This is of course my favorite as a Facebook™ marketer, but it’s still not as important as traffic you own, it just keeps me in business …not even going to try to hide that from you. It’s what I do.
Traffic that you control is control of where your audience goes, the destination. Facebook™, Google or banner ads as well as affiliate marketing is all traffic that you can send where you want. Paid, controllable traffic keeps me off the streets, but it’s not still not the best type of traffic. This is advertising traffic. You create a campaign and direct where they will land when they click on it, totally controlling where they are going to enter your funnel. Your objective here should be turning this traffic that you control into traffic that you own by getting them to jump on your list.
Traffic that you don’t control
This is just traffic that comes into your funnel without being able to control where they come in. They just show up from wherever they are and you don’t have the ability to really direct them.
They’ve found you through SEO, an internet search or even a post that a friend shared. People like to research so if you’re mentioned in a group or in a social media post, a lot will go look you up on Google or Facebook.
YouTube is another place that generates this type of traffic as it’s so easy to watch a video, then the next, and the next so you lose where they started.
All traffic is good traffic, but you want to try to turn this traffic into the type you own as well but controlling the journey is harder. Ideally, we want everyone to enter the top of our funnel and get to know, like and trust us so traffic coming in like that may miss your marketing strategy.
The key is to always be sharing value so that no matter where they come in, they’re getting your best.
Now that you know what the 3 types of traffic are, how does this relate to the temperature of your audience? We’ve all heard the terms cold or hot audiences, but how does traffic correlate? My next post is all about audience temperature and why it matters to your marketing and sales. Knowing the type and temperature of your audience is the first step in planning a sales funnel that converts, so stay tuned.
In my previous post I explained what a sales funnel was and the 3 different positions that make up the structure. If you missed it, check it out here.
In my next blog post, I’m continuing with sales funnels by breaking down the what audience temperature means and how to speak to each one. Like me on Facebook™ and chose to see first so you are the first to know when I drop another post.
Jan Zac says
I saw your tweets and thought I will check your website. Have to say it looks very good!
I’m also interested in this topic and have recently started my journey as young entrepreneur.
I’m also looking for the ways on how to promote my website. I have tried AdSense and Facebok Ads, however it is getting very expensive. Was thinking about starting using analytics. Do you recommend it?
Can you recommend something what works best for you?
I also want to improve SEO of my website. Would appreciate, if you can have a quick look at my website and give me an advice what I should improve: http://janzac.com/
(Recently I have added a new page about FutureNet and the way how users can make money on this social networking portal.)
I have subscribed to your newsletter. 🙂
Hope to hear from you soon.
Maybe I will add link to your website on my website and you will add link to my website on your website? It will improve SEO of our websites, right? What do you think?
Lynne Miller says
Hi Jan! I don’t have a newsletter, so let me know what you signed up for so I can make sure something isn’t popping up from my last design. EEK! I want to fix that immediately – I’ve checked my opt-in subscribers and don’t see you. I send out information about Facebook ad funnels, sales funnels and email marketing 🙂
Personally I use Google analytics and UTM parameters to track Facebook ads but also to track how people find my site. The data is really useful, for example: I work with someone who sells a product and we track what search terms are being used to find their site. Of course, that’s traffic we do not control but we have a lead magnet that turns them into traffic we own.
As for SEO, I’m not anywhere near versed enough to counsel on that, but my colleague has a post about it here: https://brainygirlvirtualassistant.com/seo-tactics/
For this site, I used the Yoast SEO plugin and it’s very easy to use. You can grab it here: https://yoast.com/wordpress/plugins/seo/
Facebook ads are really a part of a long term strategy. When campaigns are created effectively, it’s really an ad funnel that runs for your sales funnel. I see a lot of people who just put a few ads together without a strategy and they end up getting expensive because they don’t pay for themselves that way.