FACEBOOK™ isn't "spamming" you. Like any good instructor, it's my goal to teach you how to navigate Facebook™ the right way, so let's start with the basics: It's not my intention to correct in a way to make anyone feel less than intelligent, but to educate and improve your experience on Facebook™ …
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The Facebook™ Pixel and funnel positions: WHAT YOU NEED TO KNOW!
If you're optimizing your ad set for the wrong conversion event, your campaign will go south. Optimizing for a higher funnel position could save your bacon. The Facebook™ pixel is magical. If you're running ad campaigns then you know what the Facebook™ pixel is, but do you know how it affects …
How I lost my way in business and found my way home again.
Home is where the heart is, even in business. All I could hear were my mother's words in my ear, louder an louder, demanding to be heard. "I told you to stop doubting yourself and get it together NOW! I didn't raise you to be a quitter so get up off your tail and get movin' girl!" I was ashamed of …
6 reasons your gig is just an expensive hobby
Your online marketing is failing, and I know why... Let’s address the elephant in the room, shall we? If your business costs per month is more than your revenue, your gig is just an expensive hobby. I’m sorry for the tough love here, but someone had to say it. When the spark in our souls ignite, …
Change is not always good
If you have ever made a change to your Facebook™ ad or campaign and your results went to pot, this post is for you. HAVE YOU EVER MADE A CHANGE TO YOUR AD OR AD SET AND REGRETTED IT? Facebook will let you change your ads and ad set at any time, but is it a good idea? When you create an ad set, it …
Are Social Media Automations Less Personal?
Does Automating Your Social Media Seem Less Personal? The Truth May Surprise You... I used to be in a lot of Facebook groups ...to many, actually. Every group that had anything to do with entrepreneurship or marketing, I joined. It was completely overwhelming because I was led to believe that …