What happens when you post information to a public platform? It's a good idea to take a look at the data policy when posting to Facebook™ We all have secrets, admit it. My momma used to tell me "It's only a secret until you tell someone else" so why would you tell 2 billion people and expect it to …
Why FACEBOOK™ thinks you’re a Republican
This is the second post in my Facebook™ algorithm series. In the first one, I talked about hacking your news feed so if you missed it, you can click here to catch up. Does Facebook™ think you're a Republican? Facebook™ has placed you into a political category, based on engagement data. That is, the …
FACEBOOK™ isn’t “spamming” you….I am
FACEBOOK™ isn't "spamming" you. Like any good instructor, it's my goal to teach you how to navigate Facebook™ the right way, so let's start with the basics: It's not my intention to correct in a way to make anyone feel less than intelligent, but to educate and improve your experience on Facebook™ …
The Facebook™ Pixel and funnel positions: WHAT YOU NEED TO KNOW!
If you're optimizing your ad set for the wrong conversion event, your campaign will go south. Optimizing for a higher funnel position could save your bacon. The Facebook™ pixel is magical. If you're running ad campaigns then you know what the Facebook™ pixel is, but do you know how it affects …
Change is not always good
If you have ever made a change to your Facebook™ ad or campaign and your results went to pot, this post is for you. HAVE YOU EVER MADE A CHANGE TO YOUR AD OR AD SET AND REGRETTED IT? Facebook will let you change your ads and ad set at any time, but is it a good idea? When you create an ad set, it …